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Google Ads VIDEO ADVERTISING
MODULE #1: WHAT WILL YOU LEARN
Welcome (2:16)
Understanding VIDEO ADVERTISING (16:20)
MODULE #2: VIDEO AD FORMATS
Introduction to VIDEO AD FORMATS (1:49)
SKIPPABLE In-Stream Ads (7:07)
NON-SKIPPABLE In-Stream Ads (4:22)
Video DISCOVERY Ads (5:56)
BUMPER Ads (3:15)
OUT-STREAM Ads (4:27)
MAST-HEAD Video Ads (9:38)
MODULE #3: TARGETING AND METRICS
Leveraging the Google VIDEO PARTNER NETWORK (7:29)
Targeting Based on AUDIENCES (6:05)
Targeting Based on CONTENT (2:06)
Understanding the KEY PERFORMANCE METRICS (9:39)
Generating REPORTS (3:05)
MODULE #4: SETTING UP THE VIDEO CAMPAIGNS
Creating a VIDEO CAMPAIGN (2:18)
Choosing the CAMPAIGN SUB-TYPE (2:53)
Setting up the BUMPER AD CAMPAIGN (1:58)
Setting Up the TRUE-VIEW FOR ACTION Campaign (4:26)
Setting Up the TRUE-VIEW FOR SHOPPING Campaign (1:26)
Choosing the TARGETING OPTIONS (1:47)
MODULE #5: ENHANCING VIDEO AD CAMPAIGN PERFORMANCE
TIPS for OPTIMIZING the Performance (5:31)
Using SQUARE and VERTICAL Videos (9:28)
MODULE #6: OTHER FEATURES FOR VIDEO AD CAMPAIGNS
Using the BULK MANAGEMENT Tools (5:46)
Understanding the WATCH-TIME REPORTS and METRICS (2:49)
RE-MARKETING to YOUTUBE VIEWERS (7:13)
Understanding RESERVED MEDIA PLACEMENTS (11:17)
Advertising on YOUTUBE MASTHEAD (7:20)
VIDEO ADS - DEMONSTRATION (Application) VIDEOS
Setting Up the VIDEO AD Campaign (13:42)
Using SQUARE and VERTICAL Videos
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