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Google Ads DISPLAY ADVERTISING
MODULE #1: UNDERSTANDING THE DISPLAY AD NETWORK
What Will You Learn (1:46)
FEATURES of the Display Network (15:45)
STRUCTURING the Ad Account (1:33)
MODULE #2: SETTING UP THE DISPLAY AD CAMPAIGNS
8 Aspects of Setting Up the Campaigns (14:31)
Choosing FLEXIBLE BIDDING STRATEGIES (2:41)
Using CONVERSION OPTIMIZER and AD EXTENSIONS (3:57)
Setting Up MOBILE APP INSTALL Campaigns (4:38)
More About the MOBILE APP INSTALL Campaigns (2:00)
Using the DYNAMIC DISPLAY ADS and LIGHT BOX Ads (6:59)
MODULE #3: REACHING OUT TO POTENTIAL CUSTOMERS
Using Various TARGETING OPTIONS (14:50)
OPTIMIZING THE CAMPAIGN PERFORMANCE
Measuring and OPTIMIZING the Performance (6:16)
DISPLAY ADS - DEMONSTRATION (Application) Videos
Choosing the DISPLAY AD Network (2:23)
Selecting the Campaign SUB-TYPE (2:49)
Configuring the TARGETING, BIDDING, and BUDGET Options (5:17)
Defining the Display Campaign ADDITIONAL SETTINGS (7:36)
Choosing the TARGETING OPTIONS (6:49)
Creating the AD GROUPS and ADS (17:28)
Using the DYNAMIC DISPLAY ADS and LIGHT BOX Ads
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